THE STAMPEDE IS ON!
The view from the Rainbow Motel is front row center.
We’re close in to all of Greeley’s summer events. Make a rezzy at the Rainbow. Now.
PHENOM MURALIST JOHN GERSICK TRANSFORMS MOTEL
Over at the Rainbow Motel at 105 N. 8th Ave. in Greeley, Colorado, there’s new art to catch the eye of passersby. Colorado muralist John Gersick who makes his home in Lamar, Colorado and paints commissioned work region-wide, last week completed a mural of a rainbow-colored cow on the wall of the Rainbow Motel as a tribute to the motel’s name and Greeley’s roots.
Weld County is the epicenter of cattle and lamb feeding internationally. Warren Monfort started the first feeding and processing company during the Depression and today that family-owned company is a piece of the largest beef feeding and processing company in the world, JBS S.A., with headquarters in Greeley.
About finding Gersick among so many other less-than muralists, owner Jarod Clark said, “When searching for a mural artist, I found it difficult to find the pairing of professionalism, punctuality and mastery of the art. I could not be happier with the experience and also the design of the mural. Every day we now have dozens of people stop by to view his mural.
"We had a blank canvas on the south side of our boutique motel, and we knew we needed something special. We had two small requests, something to do with cows and using multiple colors of the Rainbow. What we received was more than special, it is an incredible piece of art, originating from the imagination and skill of our chosen artist, John Gersick. We are not only pleased and completely satisfied, but astounded by the end result. We now have the bragging rights for the best mural in the town of Greeley," adds Damon Handley, manager of The Rainbow Motel.
Take a drive on 85 and see the Rainbow mural for yourself. Or visit Gersick’s website at www.freshpaintcolorado.com to learn more.
The Rainbow Motel in east Greeley goes from shabby to chic
June 20, 2019
By: Tamara Markard
The Rainbow Motel, 105 N. 8th Ave., hosted a community open house on Tuesday, showcasing a new look and reputation.
Built in 1956, on a site once rumored to be a speakeasy in the days of prohibition, the motel slowly deteriorated over the years — both structurally and clientele wise.
The Rainbow Motel has reopened under new management with a fresh facelift, new office, pictured here Tuesday afternoon June 18, 2019, and new in-room modern decor. The motel, located at 105 8th Ave in Greeley, also has a barbecue area and a small Airstream trailer available for meetings. (firstname.lastname@example.org)
“It was a pretty nasty, rundown motel about a year and a half ago,” said general manager Damon Handley. “When we took it over they rented rooms hourly and monthly. The property was a mess with overgrown bushes and trash. It was in pretty bad shape.”
Handley took to cleaning up the grounds by removing overgrown foliage, trash and discarded junk.
“We were shocked when we power washed the building,” he said. “We thought the brick was brown and it’s actually a greenish color. There was that much dirt and grime on the building that we didn’t even know what color it really was.”
The building received a new metal roof and updated windows, as well as a barbecue area. Handley also installed security cameras around the property.
And once again, the buzz was back in the motel’s neon rainbow sign after 20 years of not operating.
“It’s crazy because that sign didn’t work for years,” Handley said. “When we got it working again, people were so excited. They said the rainbow is back over Greeley.”
This Airstream trailer, pictured Tuesday afternoon June 18, 2019, is available for meetings at the reopened Rainbow Motel. New management has provided a fresh facelift and new in-room modern decor for the motel located at 105 8th Ave in Greeley. (email@example.com)
One of the main talking points of the motel grounds is the shiny silver Airstream camping trailer located at the front of the property. Parked on faux grass and surrounded by a white picket fence, the camper draws the attention of guests and passers by alike.
“I did rent it one night,” laughed Handley. “We were totally booked and I had this guy come in needing a room. So I rented the trailer to him.”
The trailer is available to rent for small meetings or gatherings, said Handley.
Handley would like to add a couple more trailers to the collection to rent out as rooms in the future.
Once he got the outside of the motel revamped, Handley began working on renovating the 16 rooms.
“We wanted to make it a retro-boutique, and stay in-line with the 50’s feel of the building,” said Handley.
Mod-style lights, décor and furniture adorn the rooms, giving them a clean, sleek look.
With rooms being on the smaller side, maximizing the minimal space was essential.
“We has to be creative,” Handley said. “The bathroom sinks are small but they are really nice. And we added sliding barn doors to the bathroom rather than a big swinging door. Just little things like that have made a difference.”
Handley expects all of the room remodels to be finished by the end of the year.
“We’ve made a really good first step of progress,” Handley said. “There will always be something going on at the property. Next year we want to repave the parking lot.”
The Rainbow Motel, pictured her Tuesday afternoon June 18, 2019, has reopened under new management with a fresh facelift and new in-room modern decor. The motel, located at 105 8th Ave in Greeley, also has a barbecue area and a small Airstream trailer available for meetings. (firstname.lastname@example.org)
Depending on the time of year, room rates range from $89-$129 in the summer and $65-$70 in the winter. Discounts for weekly rentals are available.
Wanting the building to be appealing from every angle, artist John Gersick has been commissioned to paint a mural on the backside of the building.
Gersick has been teaching art at Lamar High School since 2007 and has been painting large-scale murals since he was in college at Adams State University in Alamosa.
So far the improvements are paying off, with rooms being booked at a steady pace and the motel’s reputation being repaired.
“With the Stampede coming to town, we are booked up the entire time,” Handley said. “Changing the motel’s reputation has been the biggest challenge, but we are getting there.”
For more information on the Rainbow Motel or to book a room, go to http://www.rainbowmotelgreeley.com or call (970) 356-9672.